International Scotch Day is a celebration of everything that gives the world’s favourite dram its unique character, flavour and personality – and invites adults everywhere to raise a glass of Scotch in celebration on the day. International Scotch Day is held during the week of the birthday of one of the world’s most influential Master Blenders – Alexander Walker the son of John ‘Johnnie’ Walker who brought Scotch to the world.
This year’s celebrations will be bigger than ever, taking place in over 70 countries worldwide, almost doubling the volume of last year’s inaugural celebrations and truly getting the world talking, thinking and enjoying Scotch. Large-scale marquee events will take place in India, Mexico, The Philippines and South Africa involving consumer and media engagements throughout the day and red carpet star-studded parties by evening. Events, PR, social media, broadcast, e-commerce, sampling, in-store and in-bar activity are planned, and all designed to drive excitement about Scotch.
People can participate by visiting their favourite bar and enjoying a Scotch with friends, or posting on social media using #lovescotch. For those Scotland-bound, Diageo’s 12 distillery visitor centres will open their doors free of charge on 8th, 10th and 11th February to explore behind the scenes of some of the world’s most iconic Scotch whisky brands such as Johnnie Walker Blended Scotch and Glenkinchie, Talisker, Oban, Dalwhinnie and Cardhu Single Malts. To sign up for a free standard tour, visit http://www.diageo.com