Paycom Software, Inc. (NYSE: PAYC) (“Paycom”), a leading provider of comprehensive, cloud-based human capital management software, recently launched a new national campaign called Know It All, starring award-winning actor James Marsden. The commercial highlights Paycom’s IWant™, a first-of-its-kind, command-driven AI engine designed to deliver accurate information exactly when executives, managers, employees and HR teams need it.

In “Know It All,” James Marsden portrays a charismatic CEO who effortlessly navigates his company’s day using IWant to instantly get answers about his people, empowering him to connect with his employees and address challenges in real time. The lighthearted, cinematic spot highlights how Paycom’s AI technology enhances leadership and productivity while keeping the focus on human connection.

This latest initiative follows Paycom’s successful Unnecessary Action Hero commercial campaign featuring Shemar Moore, which leverages “unnecessary” action elements to highlight inefficient HR and payroll processes. The new campaign reinforces Paycom’s commitment to creative storytelling and innovation in HR tech.

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James Marsden is done lamenting over just being a “snack” — he’s ready for the world to know he’s the whole entire meal.

In a new campaign for Dunkin’, Marsden, 51, stares up at the sky in his convertible, thinking about how people consider him a “snack.” He worries that the world can’t see his real worth, despite his “noble” feats, including dressing up as a volunteer fireman for Halloween.

A Dunkin’ employee interrupts Marsden’s inner monologue, reminding the actor that he’s at the drive-thru before handing over his $6 meal deal. The employee explains that he did not order just a snack, but a whole meal.

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ComingSoon Senior Editor Brandon Schreur spoke to Sterling K. Brown and James Marsden about the new Hulu series Paradise. Brown and Marsden discussed working with This Is Us’ Dan Fogelman on the project, collaborating together on set, and more.

“Paradise is set in an upscale community inhabited by some of the world’s most prominent individuals,” the synopsis for the show reads. “But this tranquility explodes when a shocking murder occurs and a high-stakes investigation unfolds.”

The first three episodes of Paradise will premiere on Hulu on January 28, 2025.

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