It’s the journey and not the destination that’s important. Just as much as travelling to a foreign place can be unexpected no matter how much detailed planning has been done, the same goes for our lives. BOSS explores the idea of revelling in one’s journey through life with its Own Your Journey campaign for fall/winter 2017.
Starting out the trio of short videos shot for the series is X-Men and Westworld star James Marsden. The American actor holds on to the belief that the world contains endless possibilities and one needs to only “drink up what the world has to offer”.
Look forward to the next two videos featuring digital influencer Patrick Janelle (more commonly know as @aguynamedpatrick) followed by renowned Mercedes-AMG Petronas Motorsport driver Lewis Hamilton. All three personalities offer different views and opinions of what makes a successful journey. After all, each person’s experiences are never one in the same.Read More