A starry crowd turned out at the Sheats Goldstein Residence in Beverly Hills Tuesday night to fete the unveiling of a new Ermenegildo Zegna Couture XXX Collection, designed by Zegna artistic director Alessandro Sartori. The line was introduced at the party in an L.A. Dance Project performance choreographed by Benjamin Millepied in which dancers donned six pieces (two T-shirts, three sweatshirts and a jogger pant with an understated riff on the XXX motif) available exclusively in the Los Angeles and New York Zegna boutiques and online. Millepied’s wife, Natalie Portman, arrived with him; also on hand were actors Miles Teller, James Marsden, Finn Wittrock, Rodrigo Santoro and Garrett Hedlund, writer-director Doug Ellin, L.A. Clippers player Blake Griffin, Lucky Blue Smith, Wiz Khalifa, celeb stylists Ilaria Urbinati and Warren Baker, and retired L.A. Galaxy player Robbie Rogers.
Come Feb. 8, an expanded 15-piece Ermenegildo Zegna Couture XXX Collection ($135 to $2,295) including denim, outerwear, caps and sneakers will roll out worldwide and then continue seasonally as an extension of the Ermenegildo Zegna Couture collection presented during fashion week in Milan, according to Sartori. Everything is handcrafted of natural and eco-friendly materials such as mohair, silk, cotton and recycled polyester.
“I feel particularly close to L.A., where I’ve come for 20 years to vacation for at least a week a year or more, if I can,” Sartori said in an exclusive chat with THR. “I feel good in the vibe, and the light in the sky is particularly unique. I like the energy, I like the people, I like the cool feel of what I see in the streets. (I feel particularly attracted to Silver Lake as a residential area and Malibu as a resort spot.) And so there wasn’t a better place, also because of the connection with Ben and launching the collection here with his crew of global dancers. XXX Collection is for young people and a different type of vision. It’s about movement, creativity, art, freedom; it’s about a new way to invent garments that are handmade, yet super modern and comfortable with special knitted construction.”