Macallan debuts campaign with James and Jack Marsden

Edrington’s The Macallan Distillery has launched a social campaign called ‘Drink of a Generation’, featuring father-son duo James and Jack Marsden.

The cinematic social campaign focuses on the distillery’s high-end Sherry Oak 25- and 30-year-old single malts.

The campaign, featuring actor James Marsden and his model son, Jack, aims to highlight the long maturation process of whiskies as both a literal and symbolic bridge between generations.

The duo star in a hero film showcasing a ‘generational handover’ between father and son, celebrating ‘shared heritage, craft, and the passage of time’.

With Gen Z projected to account for 30% of the luxury market by 2030 (according to the Altrata World Ultra Wealth Report 2025), The Macallan’s Drink of a Generation campaign illustrates how the brand is connecting its rich heritage with the next generation of consumers.

The campaign kicked off at The Macallan’s Los Angeles villa, with the Marsdens, tastemakers, and influencers.

In addition to featuring the father-son duo, the campaign has also tapped in three digital creators: barber Vince Garica, jewellery designer Stella Simona, and stylist Justin Boone.

The Macallan Sherry Oak 25 Years Old retails for US$2,785, and the 30 Year Old for US$4,000.

Both expressions are available on the distillery’s website.

Earlier this month, the Scotch maker unveiled its Romantica Collection to commemorate the 100th anniversary of The Macallan 1926 vintage.

Source: The Spirits Business